Defining Search Engine Optimization (SEO)

Let’s start by asking an obvious question: what exactly is SEO? Well, SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages. Remember, the higher the website is listed, the more people will see it.

• Good SEO involves many different activities, such as:
• Identifying relevant keywords with good search traffic potential
• Creating high-quality, useful content and optimizing it for search engines and for users
• Including relevant links from high-quality sites
• Measuring the results